If you had a dollar for every Facebook post in a voiceover group about a coach, you’d be a millionaire before the week was out. From every possible angle, the questions come in a flood: how to find a coach, who’s the right coach, do I need a coach? And much more. Finding the perfect person to guide you into better performances is a challenging task! (Though here’s a tip if you’re in one of those groups, use the search bar first! You’ll make a better impression than if you ask the same question a thousand-literal-other people have.) This guide will help you find the right questions to ask, who and what to listen to, and some red flags to look for.
Why you need a coach
Voiceover is a very specialized craft. There are many nuances that are different from any other kind of acting. If you’re an actor, think about it like this. Consider the possible tools you can use to convey your message. With on camera acting, you have voice, gesture, face, and movement all to convey your message. With voiceover, you have just one. Your voice. Some of your skills will still crossover, of course. But the emphasis is very different. You’re going to have to exercise “muscles” you haven’t used before.
If you don’t come from a performance based background, you’re starting from scratch. While you’re looking for a coach, practice reading aloud. It’s a great first step that will help you get yourself used to speaking at length, and maintaining tone and flow throughout the reading. You probably have great skills for some other part of your voiceover business, but you need training to get “fit” for this type of work. A coach will help you polish your product-your voice-to the best it can possibly be.
Define your Goals
When the list of coaches is overwhelming, a great place to start is by narrowing your list. Ask yourself questions! What genre of voiceover do you want to pursue? Do you prefer to learn in person, or online? What kind of personality are you looking for? Meet with several coaches to get a feel for the options available. All are different. Need a demo? Better get listening to what your prospects have created. This will give you a feel for industry standards, and an idea who creates a sound you want to represent you.
Group vs. Solo
Depending on your personality, either group or solo coaching could seem scarier, but there’s more than meets the eye when it comes to coaching choices. One of the benefits of group coaching is learning from others and building a network, while solo coaching can help your deep dive into your performance. Don’t forget the previous section and make sure that you define what you’re looking for and what they’re offering. If you’re just looking for a general skills polish, a group session may set you straight. If you’re having a harder time booking, or you want to explore a new genre of the business, you’ll probably want to pursue one on one coaching.
Vet your experts
Unfortunately, Voiceover, like many other industries has its charlatans and its short changers in business. In the digital age, it’s easy to make yourself look and sound very professional without the resources to back it up. Marc Preston has some great ideas of things to check into. Some of these ideas include–check that your prospective coach is actively working and displaying their work. Ask for references for their successful students. A reputable coach should have no problem finding people willing to speak about them to you. Listen carefully to what they promise. People who promise immediate high income and perfection in a short amount of time are waving a big red flag. Building a business takes time, money, and plenty of hard work.
Create a network
Although you’re the ultimate decider on who to go with, friends and colleagues can be a great resource. Using online and when available, in person groups and meetups, can provide a unique perspective on coaches. Your fellow talent will have some of the in person nuances that a coach brings to the table that you might have trouble finding anywhere else. If you find a local group, this can be a specifically valuable outlet on nearby coaches. In medium to small market towns, local coaches can be kind of tricky. I know many voicetalent that have created their own online workout groups from people they have met at events and they also become excellent resources for finding coaches.
Don’t put the brakes on because of price
Money is a challenge for a great many people these days. It’s understandable that you’d want to save your pennies for a career that requires some financial outlay before you can make money. But when it comes to coaching, as Kate McClanaghan says for Backstage, the cheapest option isn’t always the best option. Comparing prices is both needed and good, but make sure you don’t pick the cheapest just because it is. Quality is a far better bar to aim for. It might sound counterintuitive, because in many industries you can start out with low cost things and replace as you improve. But with voiceover, the sound you produce IS your product along with your voice. Poor sound will lead to your name being associated with that, and producers do talk!
Don’t be afraid to make a change
If you’ve gone to 3-4 sessions with a specific coach and you don’t feel quite right about it, stop. Take a little time and evaluate. There’s some great questions to ask yourself here. Some of the list is, are they exposing you to the work of other experts? What do they talk about more, you, or their own experiences? Do they want you to stay current, or are they more interested in how things used to be? Do they make sure you’re having fun and encourage you? Unless you’re seeking coaching for a specific element, do they stress the fact that there’s much more to learn than just what they’re teaching you? (For example, recording, recording space creation, editing, marketing, all the business aspects and so on.) If someone’s not working out for you, don’t be afraid of moving on.
Whether you’re a raw newbie diving in, or a pro who needs to add some polish, coaching is always a useful tool. Finding the right person for you can be challenging. Take your time, listen to others and do plenty of research, and before you know it you’ll be sitting with someone just perfect for you. Whether you go through a few or many coaches in your voiceover career, some extra attention, time, and care will help you make the best decision possible.