An Experienced Performer in a Burgeoning AudioBook Market

Deloitte’s is predicting that the audiobook market will grow 25% in 2020 to reach a value of US$ 3.5 billion. Now that number might not look as impressive as the US$ 51 billion for recorded and live music or the US$42 billion for radio, but in a market where media and entertainment growth barely achieve 4%, it sends the clear signal that the audiobook is here to stay. The audiobook has been around in one form or another since the 1930s but now it’s stretching out of its perceived niche market and going mainstream.

Lauren McCullough is a performer. From her first—and might we add underappreciated— role as Black Crayon in her first grade theatrical masterpiece rendition of the Crayola Factory, Lauren has always thrown herself into the role. She followed her early passion and went on to get her BFA in Acting from Pace University and pursue her acting career in New York City. While working in theatre and file, she booked her first voiceover job through online casting and her resume has continued to grow ever since. With over ten years of experience as a performer, she has the skill, enthusiasm and passion to bring your words and characters off the page and into the hearts of your listeners.

The voice of the performer is often cited by readers as their key reason for purchasing an audiobook, more important in some instances than the author. With her signature smooth, easy listening, girl-next-door vocals, Lauren is the perfect voice to draw your reader in and keep them with you for the duration of your book.

Lauren’s voice has been described as easy listening, warm and real. When you consider that the average narration is around 150 words per minute, you are talking about a one way conversation between Lauren and your reader for anything from eight to thirteen hours for adult fiction. Putting your work into the hands of an accomplished professional with an engaging and inviting voice like Lauren’s can mean the success or failure of your audiobook.

Ernest Hemmingway is famously quoted as saying, “It is easy to write. Just sit in front of your typewriter and bleed.” The work you’ve put into creating your book deserves the technical mastery Lauren McCullouch offers. Her background as an actress gives her the knowledge and skills to break down a character and then bring them to life for the listener. She understands the delicate balance of performance between narration and dialogue. Her ability to add complex and subtle voiceover nuances can paint vivid pictures of long passages of prose.

Traditional publishers and independent or self published authors alike are taking advantage of the audiobook boom. In this frenetically paced life we live, audiobooks provide opportunities to people who haven’t the time to sit and read a book. Studies have shown that people who work out with audiobooks, for instance, come to associate the positive experience of the book with working out. Lauren’s conversational tone and clear, crisp reads have kept people company as they drive, cook, relax or even fall asleep.

Audiobooks are also perfect for people with reading or learning difficulties, poor eyesight, dyslexia or oral learners. Lauren has performed both fiction and nonfiction for Hachette Publishing Group, Book Buddy, Lerner Publishing and a number of independent authors. Her vocal range runs from young adult to mother.

Lauren brings her signature style to your book, breathing life into characters voices with dialects and accents and animating them in the mind of your reader.

As the voice your listener will spend many hours with, and the performer who can bring your words off the page, you can entrust your project to Lauren McCullough, the voiceover artist with the voice next door.

Take a moment to listen to Lauren’s demos, and let her talk you into leaving your book in her hands.