Experienced Female Voice Over Talent to Narrate Your Book
With her passion for reading and a voice that can be youthful, exciting, enticing and warm, Lauren McCullough loves capturing the heart of a novel in a book trailer and inviting a reader to pick up the story and immerse themselves in it. With experience in romance, children’s, young adult, general adult, fiction and nonfiction, and clients that include Zondervan, Bloomsbury Kids, Walker Children’s and Harlequin, Lauren is the ideal voice over artist for the book trailer that will market your book to your potential readers.
VIDEOS
Book trailers are powerful marketing tools in the publishing industry. They are like miniature movie trailers that use the narrative arc of a story to tempt a potential reader to pick up that book. With her work as a professionally trained actress and over ten years as a voice over artist, Lauren has the ability to appeal to a wide range of readers, and target your book trailer to your audience.
Voice Over and Video Leading Book Marketing
The statistics on video marketing are staggering and speak for themselves. According to Forbes, an incredible 90% of consumers admit to video helping them make purchasing decisions. Animoto says that 64% of consumers use video to assist them in buying, while Hubspot claims that 97% of marketers say that video has increased understanding of their product. In a crowded publishing market, if you’re not using video to market your books, you’re missing a golden opportunity. Lauren’s voice over reads bridge the gap between the imagery and your listener. In many instances her voice overs provide a vocal representation of your target audience. With an expansive age range to her voice, Lauren is able to appeal to young and mature readers alike.
Voice Over as Online Book Marketing
With the advent of the ebook changing the publishing industry forever and Amazon currently listing 32.8 million books, the challenge of marketing books has never been greater. Ebooks opened the publishing market up to a wide range of new entrants. Along with the traditional approach to getting a book published changing, marketing a book also underwent a metamorphosis. The emergence of online retailers and online readers along with social media and online reader communities has fundamentally changed how a book is made discoverable. A well designed and crafted book trailer can help make your book discoverable, and an integral part of that is the voice over. Lauren’s conversational sound connects the listener with the content of your trailer, and her acting skills give her to tools to elevate your trailer.
Voice Over Highlighting the Narrative Elements of Book Trailers
There are seven elements to a successful book trailer: target, hook, length, imagery, audio, call to action, distribution. Beginning with targeting, with her years of experience in voice over and her adaptable voice, Lauren can cater her read to what motivates and inspires your potential reader to pick up your book.
The hook is that element of your book that elevates it and makes it unique. The hook is an essential element of all trailers. With her knowledge gleaned across a wide range of voice over disciplines—eLearning, Explainer videos, Corporate Narrations, Video game, Audiobooks—Lauren is able to identify the hook in your trailer and ensure your audience both receives and retains the message.
With the modern audiences’ short attention spans, book trailers are ideally between thirty and ninety seconds long. Lauren uses her warm, rich vocals to draw them in quickly and hold them for the duration.
Imagery is the fourth element and closely tied to the fifth element of audio. Imagery and audio work together to convey the right tone of your book. As book tone differs hugely, a talented and versatile voice over professional like Lauren has the ability to match her vocal tone to the tone of your book, be it romance, thriller, children’s fiction, nonfiction, or whatever genre you write.
The importance of the call to action shouldn’t be overlooked. The final message you leave with your audience—on sale now, download on Kindle today—is the invitation to them to act. Ideally, it calls the audience to act immediately. It’s both an invitation and a challenge, and Lauren has the likeability and excitement in her vocals to engender both in your reader.
Professional Home Studio
With her professional home studio, which is also set up for remote recording, Lauren has the flexibility and adaptability to meet your needs. Using a home studio is often more cost effective than a professional studio as you don’t pay for minutes you don’t need. It also enables Lauren to personally cater the book trailer to your wants and insure a high quality standard. In addition, Lauren has the schedule flexibility to respond to your timeline.
With her depth of experience as a voice over professional she brings to your book trailer her tools of tone, tempo, timber and inflection and with her love of reading, Lauren is delighted to possess the skills to energize your book trailer and bring your reader to your book.